We pitched and won working with Dannon Oikos as their Digital Agency of Record. I went on to produce the account; managing the agency team of creatives, designers, strategists, community managers, analysts. I functioned as the creative project manager, producer and account, being the main point of contact for daily client communications.

As a part of the work, we developed a new campaign tagline, logo and lockup as well as creating a brand style guide based on the changes. The brand focus was on paid media and primarily on social channels. We executed evergreen content and various campaigns.

As the Official Yogurt of the NFL, we leveraged their position and partnerships (Cam Newton of the Carolina Panthers) to create topical content moments throughout the NFL season. The highlights of these moments included shooting a video at the NFL Draft and executing a live social activation during the Super Bowl.